A classic powder detergent that combines deep cleaning power with a fresh scent, designed to tackle tough stains and brighten clothes.
Cheer Laundry Detergent Catalog
Cheer Laundry Detergent keeps clothes looking newer, longer—thanks to a formula that defends color and fights fading. Designed for bold brights and sensitive skin alike, its smart blend of enzymes and surfactants tackles stains without sacrificing fabric care. With options like Free & Gentle and Color Guard, Cheer delivers powerful clean with a touch of science.
Top Cheer Laundry Detergent
Cheer Color Guard Liquid Laundry Detergent
Keeps colors vibrant and fabric soft while protecting clothes from fading and pilling with every wash.
Cheer Free & Gentle Liquid Laundry Detergent
Gentle on sensitive skin with a fragrance- and dye-free formula that still delivers powerful cleaning and stain removal.
Cheer Laundry Detergent brings vibrancy back to laundry day—designed to keep colors bold, fabrics smooth, and sensitive skin smiling with every wash.
Product Categories
Liquid Laundry Detergents
Formulated for deep cleaning and color protection, Cheer’s liquid detergents lift stains while preserving the brightness of your favorite clothes. Available in fresh-scented and fragrance-free options, these formulas are perfect for everyday use and compatible with both standard and HE washers.
Cheer Free & Gentle
Perfect for those with sensitive skin, Cheer Free & Gentle skips the dyes and perfumes while still delivering powerful cleaning and anti-pilling protection. It’s a gentle approach to laundry without compromising on stain-fighting strength.
Cheer Color Guard
Color Guard goes beyond clean—designed to help protect bright fabrics from fading, bleeding, and pilling. Ideal for colorful wardrobes, this formula keeps everything looking freshly bought, even after repeated washes.
Customer Reviews
Samantha Rivera
I’ve been using Cheer Color Guard for the last six months, and I can honestly say it’s revived my wardrobe. As someone who wears a lot of jewel tones, I always struggled with dull colors after a few washes. Not anymore! My clothes stay bold and vibrant, even after weekly washes. It also smells fresh without being overpowering. Highly recommend this for anyone who values long-lasting color!
James Holloway
Cheer Free & Gentle has been a total game-changer for my family. My wife and daughter both have sensitive skin, and most detergents would leave them itchy or with minor rashes. We switched to this one about a year ago, and the difference was immediate. No irritation, no harsh smells, and our clothes come out feeling soft and clean. It’s become our go-to.
Monica Chen
As someone who does laundry for a household of five, I need something that works hard but won’t ruin clothes. Cheer’s liquid detergent is exactly that. It removes stains from my kids’ sports uniforms, keeps my husband’s dress shirts looking crisp, and even helps my delicates hold up better. I noticed significantly less pilling on cotton garments after a few washes, which is a big plus. It’s efficient, reliable, and gentle all in one bottle.
Cheer FAQ
What makes Cheer Laundry Detergent different from other brands?
Cheer is specially formulated to protect colors and prevent fabric pilling, keeping clothes looking newer for longer while also offering gentle options for sensitive skin.
Is Cheer Laundry Detergent safe for sensitive skin?
Yes, Cheer offers the Free & Gentle variant, which is free of dyes and perfumes and designed to be gentle on sensitive skin without sacrificing cleaning power.
Can I use Cheer detergent in a high-efficiency (HE) washing machine?
Absolutely, Cheer’s liquid detergents are compatible with both standard and HE washers, providing effective cleaning with low suds.
Does Cheer help prevent color fading?
Yes, the Color Guard formulas are designed specifically to protect clothes from fading and bleeding, keeping colors bright wash after wash.
Are there fragrance-free options available?
Yes, Cheer offers fragrance-free detergents like the Free & Gentle line, ideal for those who prefer or require unscented laundry products.
What should I do if Cheer detergent gets in my eyes or on my skin?
Rinse the affected area thoroughly with water. If irritation persists, seek medical advice. Always handle with care to avoid contact.